Broker Dealer - Financial Services for Institutions

• Options A & B (Summary)
  
• Option A 
• Option A Management Tools
  
• Option B
  
• Option C
  
• Option D

• Option E
• Option F
  
• Alternative Options
• Notes
• User Names and Passwords

• Options A & B

• Option C

Are the modular scalable "TURN KEY" options for single and multiple users that
provide you with:

• Front-end On-line Multiple Account Management and Information System
  
• On-Line Trading capabilities for your associates, reps, brokers, etc.
  
• Firm Account which allows you to benefit from "price improvement" and/or "mid point pricing" in block trades which you can then allocate into your clients accounts
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Features:

• Single password and user name gives access to all accounts in the system
  
• Multiple Account Management and Monitoring tools
  
• Master Account-Simultaneous Multiple Order Entry
• E-mail communication capabilities
• Free real time quotes (stocks and options)
• Free news, breaking headlines, fundamental and historical data, earnings estimates, company snap shot, income statement, balance sheet, technical analysis, charts, all of the information serious providers of financial services need to make their portfolio management decisions.
• All In One Asset Management Account (Visa Gold credit card and checkbook)
• For efficient marketing, lets you attach tracks (automated processes) to database.
  

Multiple Account Management Tools

Single user name/password to access Master Account gives you:
A. Client Database
B. Client Menu
C. Client Money line
D. Portfolio:· Client Holdings / Stocks Master / Options Master· Error File
E. Multiple Order Entry:
      · Stocks
      · Options
F .Order Status: Pending Executions/Executed Trades and Open Orders
G. Trade Confirmations
H. Distributions:
      · Allocations
      · Client Allocations
      · Allocated Trades
      · Cancel and Re-bills
I. Firm Account

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Our integrated software allows flawless & immediate interaction with all the system's tools.

Client Database- provides clients' account numbers, names, addresses, work and home phones, fax numbers, e-mail addresses, and types of accounts.

Client Menu - allows filtering out a single client by its account number providing direct access to its money line, account history, account holdings, realized transactions, profit and loss on unrealized stock holdings, profit and loss on unrealized option positions (open contracts).

Client Money line - provides pertinent information of money balances in client accounts - equity value, trade date balance, settlement date balance, equity cash available, buying power, margin/cash position, SMA, house calls, house excess, and money market balances.

Portfolio - the portfolio link provides four features associated with the current holdings under your management. These features include the following:

• Client Holdings - provides holdings in clients' accounts as of the previous day's close - stocks, options, bonds, and mutual funds (intraday holdings may be viewed at the Order Status link).
  
• Stocks Master - displayed on this page is the unrealized profit and loss of each stock and mutual fund held in clients' accounts based on the "bid and ask" of the security. Profit and Loss is calculated on 15 minutes delayed quotes.
  
• Options Master - displayed on this page is the unrealized profit and loss of each open option contract held in clients' accounts based on the bid and ask of the option contract. Profit and Loss is calculated on 15 minutes delayed quotes.
  
• Error File - lists all transactions in clients' account that are possible errors, partial executions, pending canceled and re-billed transactions, or pending transactions that have not yet been adjusted for realized or unrealized profit or loss.

Orders (Order Entry) - allows placement of stock, option,l and mutual fund orders. These orders can be entered as block trades in the Firm Account from which they are allocated into the respective client accounts by the end of the day.

Multiple Order Entry - allows the placement of up to five orders at one time.

Orders that conform to the pre-established algorithms are automatically executed within seconds through our Pet API system.

NOTE: orders may also be entered into a specific client account by accessing the account through the client menu link.

Commissions - Allows broker to enter commissions into each account different from those set in the default schedule.

Trade Confirmations - provides confirmation of all trade executions as well as of canceled and re-billed transactions from the previous business day.

Distributions - provides three features:

• Allocated Trades-Trades which have been allocated.
• Client Allocations - allows the distribution of block trades into corresponding client accounts. Provides review of all Allocated Trades.
  
• Cancel and Re-bill- allows cancellation and re-billing of transactions that have been allocated into the wrong account.

Firm Account

• This account is used for average pricing, errors and omissions, fee deposits and commissions.
• Allows you and your clients to benefit from "block trading" by aggregating orders which once executed are allocated into your client accounts.
  
• Enables Advisor/Broker etc. to trade for its own account (principal account). This account offers all of the features of an individual client account - money line, account holdings, mailbox feature,2 portfolio, order entry capabilities (including option spread order entry),trade confirmations and account history
  
• Additionally, checking and credit card activity can be viewed on a daily basis. Deposits, withdrawals, cleared checks can be reviewed through the checking and credit card activity links.
  
  Foot Notes:
  

1. Option spread orders may only be processed through clients' individual accounts. All other orders may be processed through the master account.
   
2. The mailbox feature provides information such as executions, trade adjustments, current status of a particular transaction, or messages pertaining to a transaction.
   
3. Account History provides data on all account activity, allows search by date, shows credits and debits posted on account, dividends received, and money market activity.
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Broker Webstation 's Online set up for "Multiple Users" ----- firms of advisors, broker dealers, banks, and other independent providers of financial services.
View Diagram    
View Demo

Makes available all of the features of Option A to each advisor, broker, account officer, etc. that the firm designates in as many locations worldwide that the firm decides.

• With this option management of the firm has access to all the accounts of each one of its associates.
  
• Firm will receive separate production reports of activity generated by
  each of its associates.
• Firm can set up different commission schedules for each of its brokers/associates.

• Firm can communicate through its intranet with each of its associates.
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Makes available all the features of Option A and B allowing you to create your own web site, brand it with your firm’s name, and with Broker WebStation’s Technology seamlessly incorporate into it the acclaimed information and trading features of Broker Webstation’s Internet engine.
View Diagram    
View Demo

Your clients and prospects don’t see our company when accessing through your web site our information, portfolio management and order entry screens. They only see your name and the banners you may create to promote and cross-sell your services and products.

Broker WebStation’s Web Development Division can help you create a web site or update your present one.

Please contact Broker WebStation to request a proposal – Tel: (800) 843-3340 Ext 421 or (305) 266-9133 ext 421 Ext 421.
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Can be added to options A, B, C and F. It gives your clients Online Access for:

• Receiving information via the Internet or your Intranet (your exclusive system for interacting with your clients and/or associates).
  
• Monitoring their investment accounts as well as their All In One cash and asset management account.
• Monitoring receipts, payments and borrowing in their All In One cash and asset management account.
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This option can be added to Options A, B, C, D and F - allows your customers to directly place trades on line. In Option A and B you are responsible for transmitting to WallStreetE:

• all Unsolicited Discretionary Trades placed by you on behalf of your clients
  
• all Solicited Non-Discretionary Trades placed by you on behalf of your clients .
• all Unsolicited Non-Discretionary Trades placed with you by your clients.

In Option E

• Trades are placed directly through your web site if you have Option C, otherwise your clients place their trades through WallStreetE's website.
• If your clients need assistance with trades they have to contact you. This gives you an opportunity to charge a fee for an assisted trade.
  
• If you are not available……e.g. you are traveling, your clients can also contact one of Broker Webstation’s Internet Investment Assistants who will help them with their trades. In this case Broker Webstation’s charge will be the one for an assisted trade. This human back up is very much appreciated by your clients, thus enhancing the value you add to your relationship with them.
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If you choose to carry out your online brokerage operation setting up your own online broker that will self clear or will use a clearing firm other than WallStreetE, Broker WebStation, Inc. will customize your Internet presence to meet your objectives.
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If your series 7, 24, registrations are transferred to WallStreetE, you can set up your own commission schedule. Depending on your anticipated business you may be required to make a deposit in your firm account. Additionally you may have to subscribe an indemnization agreement with WallStreetE.

If your securities registrations are not held by WallStreetE you can only charge your clients an advisory fee. WallStreetE will collect this fee for you. You in turn will pay WallStreetE for the clearing charges.

Options D and E give you powerful marketing and asset gathering tools that allow you to make available to your clients either on a complimentary or on a fee basis unique features that they perceive "add value" to your relationship with them.

These options allow clients to monitor their accounts, place trades and convert them into your "dream sales assistant," thus lowering your overhead and increasing your profitability since you will be able to operate with less administrative and sales support personal.

In addition Options D and E will increase your productivity and leave you more time to develop new relationships and better serve existing ones by freeing you and your associates from the account monitoring and housekeeping tasks that these options empower clients to do for themselves.

Of greatest significance to your bottom line is the fact that surveys reveal that providers of financial services whose clients are receiving information using the features of Option D find extremely valuable the increased number of informed calls they receive from clients who contact them not to discuss administrative matters of their accounts but to follow up on the ideas they have seen on the web site. These informed calls give you and your associates a unique opportunity to add value to existing and developing relationships as well as to "cross-sell" additional services.

DREAM SALES ASSISTANT – for Road Warriors and other Account Managers

"Road Warriors" as well as others can out-source their entire administrative and sales support operation to us…… thus freeing themselves from the workload that keeps them from better servicing, existing clients and developing new ones.

Please call us for details about our "Dream Sales Assistant Program"

We invite you to interact with a demonstration of our systems for brokers, advisers, money managers and other providers of financial services visiting our demo at www.wallstreete.com/demo.htm If you so desire by appointment we will gladly walk you through a demonstration.
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Options A and B give you Master Accounts accessible at Broker Webstation’s web site through which with one single User Name and Passwords you can access all your client accounts to retrieve or disseminate info and/or place trades.

Option B gives a separate Master Account to each agent your firm designates.

All these Master Accounts and their sub-client accounts can be accessed by the firm through Broker Webstation’s web site using the corresponding user name and password for each Master Account.

Under option A and B only the management of the firm and its agents have access to all Master Accounts and client sub-accounts through Broker Webstation’s web site.

Option D allows you to give each of your clients a separate user name and password, thus allowing them according to your predetermined marketing strategy to monitor their accounts on-line and receive information through Broker Webstation’s web site (option A and B), or through your web site if you set up Option C.

Option E gives you the ability according to your marketing strategy to allow your clients to directly trade on-line either through Broker Webstation’s web site (option A and B), or through your own web site if you set up Option C.

If you include Option C in your set up, each client using the features of Option D and E can access their accounts through your web site using their corresponding user name and password. In this case all the time clients are monitoring their account or placing trades, they are in your web site. This give you a valuable opportunity to cross sell services through the banners or content you have on your site.
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